產(chǎn)品管理與市場(chǎng)成功最佳實(shí)踐
中國(guó)上海
2012 年2 月29 日-3 月2 日

        參加這次3天的培訓(xùn)課程將使你獲得21個(gè)PDU積分。

        市場(chǎng)模擬器

        通過(guò)這次培訓(xùn)，學(xué)員將有機(jī)會(huì)使用市場(chǎng)模擬器推出一個(gè)新產(chǎn)品，每個(gè)小組將設(shè)置自己的策略、定價(jià)、推廣及銷(xiāo)售努力以獲得最好的結(jié)果。團(tuán)隊(duì)的工作的結(jié)果以及運(yùn)用各種營(yíng)銷(xiāo)機(jī)制的效果將加強(qiáng)此次培訓(xùn)的學(xué)習(xí)效果。

        實(shí)用的產(chǎn)品管理觀念：

        在正確的時(shí)間框架內(nèi)以合適的價(jià)格推出正確的產(chǎn)品的壓力從來(lái)沒(méi)有如此之大。興旺的公司是那些能更加高效和更加有效定義、生產(chǎn)、推廣其產(chǎn)品的公司；簡(jiǎn)言之，是那些擁有極佳產(chǎn)品管理的公司。

        我們提供對(duì)貴公司業(yè)務(wù)有重要影響的關(guān)鍵問(wèn)題在真實(shí)世界里的解決方法。由經(jīng)驗(yàn)豐富的產(chǎn)品管理專(zhuān)業(yè)人員制作和提供，這次產(chǎn)品管理培訓(xùn)結(jié)合了實(shí)踐例子的案例研究來(lái)講授一個(gè)出色的產(chǎn)品經(jīng)理需要掌握的技巧、工具和流程。

        如果你是新接觸產(chǎn)品管理或者您的產(chǎn)品管理團(tuán)隊(duì)需要幫助把重點(diǎn)放在戰(zhàn)略性的活動(dòng)，這次實(shí)用的產(chǎn)品管理培訓(xùn)將充分講解技術(shù)產(chǎn)品管理的角色和能把產(chǎn)品更加高效和有效推向市場(chǎng)的工具和流程。這次培訓(xùn)中的每一個(gè)概念都被設(shè)計(jì)成一旦你返回辦公室就可以馬上實(shí)行。

        這次培訓(xùn)將幫助你達(dá)到：

        • 通過(guò)改進(jìn)的產(chǎn)品定義來(lái)縮短產(chǎn)品開(kāi)發(fā)成本一開(kāi)始就正確的產(chǎn)品定義會(huì)帶來(lái)很大的商業(yè)利益。它不僅能提高產(chǎn)品開(kāi)發(fā)的啟動(dòng)，而且它能顯著地提高產(chǎn)品開(kāi)發(fā)團(tuán)隊(duì)的效率。通過(guò)定義一個(gè)市場(chǎng)分析和需求詳細(xì)說(shuō)明書(shū)的結(jié)構(gòu)化方法，這次培訓(xùn)將幫助你首次就把產(chǎn)品定義做正確。
        • 通過(guò)準(zhǔn)時(shí)交付建立客戶(hù)的信心延遲的產(chǎn)品交付會(huì)造成客戶(hù)的不滿，也意味著失去市場(chǎng)機(jī)會(huì)。本次產(chǎn)品管理培訓(xùn)將使用久經(jīng)考驗(yàn)的過(guò)程和方法以保證準(zhǔn)時(shí)交付。
        • 通過(guò)有效的產(chǎn)品交付來(lái)增加產(chǎn)品的銷(xiāo)售一個(gè)產(chǎn)品不僅僅是一件硬件或軟件。有許多非
技術(shù)性因素的交付會(huì)影響一個(gè)產(chǎn)品的成功發(fā)布。本次產(chǎn)品管理培訓(xùn)定義了完整的產(chǎn)品交付流程和解決產(chǎn)品經(jīng)理面臨的種種問(wèn)題以確保有效的新產(chǎn)品發(fā)布。

        如需進(jìn)一步了解詳情，請(qǐng)聯(lián)系：
        Shelly Man
__________________________________________
        Martin Linking Business Consulting Company Limited
        Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
        Jiangsu 210002, China
        T: +86 25 8485 5633
        F: +86 25 8485 5933
        E: [email protected] 
        www.martinlinking.com

Product Management and the Market Place Success Best Practices

Shanghai, China

February 29-March 2, 2012

    This three-day training course will grant you 21 PDUs.

    Market Simulator

    Throughout this course, participants will have an opportunity to use a market simulator to launch a new product, each group will setup its own strategy, pricing, promotion and sales effort to get the best results. The result of team work and effect of using various marketing mechanisms will enforce the learning for this training.

    Practical Product Management concepts:

    The pressure to deliver the right product at the right price in the right timeframe has never been greater. Companies that thrive are the ones that define, produce and promote their products more efficiently and more effectively; in short, companies with exceptional product management.

    We offer real-world solutions to critical issues that shape your business. Developed and delivered by experienced product management professionals, the product management training mixes cases studies with practical examples to teach the skills, tools and processes required to be an outstanding product manager.

    If you are new to product management or your product management team needs help focusing on strategic activities, Practical Product Management fully explores the role of technology product management with tools and processes designed to bring products to market more efficiently and effectively. Every concept in the seminar is designed to be actionable as soon as you return to the office.

    What the Seminar will Help You Achieve:

    • Reduce product development costs through improved Product Definition

Getting product definition right first time is a huge business benefit. Not only does it improve product take-up, but it dramatically improves the efficiency of your product development team. By defining a structured approach to market analysis and requirements specification, this training helps you get it right first time.

    • Build customer confidence through on-time delivery

    Late product delivery causes customer dissatisfaction and can also mean missing market opportunities. This product management training uses tried and tested processes and methodologies to ensure an on-time delivery.

    • Increase product sales through effective product delivery

    A product is much more than a piece of hardware or software. There are many non-technical deliverables that go to make a successful product release. This product management training defines the complete product delivery process and works through the issues facing a product manager to ensure an effective product launch.

    Shelly Man
__________________________________________
    Martin Linking Business Consulting Company Limited

    Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
    Jiangsu 210002, China
    T: +86 25 8485 5633
    F: +86 25 8485 5933

    E: [email protected]
    www.martinlinking.com

    For more information please contact: