產品管理與市場成功最佳實踐
中國上海
2012 年2 月29 日-3 月2 日

        參加這次3天的培訓課程將使你獲得21個PDU積分。

        市場模擬器

        通過這次培訓，學員將有機會使用市場模擬器推出一個新產品，每個小組將設置自己的策略、定價、推廣及銷售努力以獲得最好的結果。團隊的工作的結果以及運用各種營銷機制的效果將加強此次培訓的學習效果。

        實用的產品管理觀念：

        在正確的時間框架內以合適的價格推出正確的產品的壓力從來沒有如此之大。興旺的公司是那些能更加高效和更加有效定義、生產、推廣其產品的公司；簡言之，是那些擁有極佳產品管理的公司。

        我們提供對貴公司業務有重要影響的關鍵問題在真實世界里的解決方法。由經驗豐富的產品管理專業人員制作和提供，這次產品管理培訓結合了實踐例子的案例研究來講授一個出色的產品經理需要掌握的技巧、工具和流程。

        如果你是新接觸產品管理或者您的產品管理團隊需要幫助把重點放在戰略性的活動，這次實用的產品管理培訓將充分講解技術產品管理的角色和能把產品更加高效和有效推向市場的工具和流程。這次培訓中的每一個概念都被設計成一旦你返回辦公室就可以馬上實行。

        這次培訓將幫助你達到：

        • 通過改進的產品定義來縮短產品開發成本一開始就正確的產品定義會帶來很大的商業利益。它不僅能提高產品開發的啟動，而且它能顯著地提高產品開發團隊的效率。通過定義一個市場分析和需求詳細說明書的結構化方法，這次培訓將幫助你首次就把產品定義做正確。
        • 通過準時交付建立客戶的信心延遲的產品交付會造成客戶的不滿，也意味著失去市場機會。本次產品管理培訓將使用久經考驗的過程和方法以保證準時交付。
        • 通過有效的產品交付來增加產品的銷售一個產品不僅僅是一件硬件或軟件。有許多非
技術性因素的交付會影響一個產品的成功發布。本次產品管理培訓定義了完整的產品交付流程和解決產品經理面臨的種種問題以確保有效的新產品發布。

        如需進一步了解詳情，請聯系：
        Shelly Man
__________________________________________
        Martin Linking Business Consulting Company Limited
        Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
        Jiangsu 210002, China
        T: +86 25 8485 5633
        F: +86 25 8485 5933
        E: Shelly.man@ulinking.com 
        www.martinlinking.com

Product Management and the Market Place Success Best Practices

Shanghai, China

February 29-March 2, 2012

    This three-day training course will grant you 21 PDUs.

    Market Simulator

    Throughout this course, participants will have an opportunity to use a market simulator to launch a new product, each group will setup its own strategy, pricing, promotion and sales effort to get the best results. The result of team work and effect of using various marketing mechanisms will enforce the learning for this training.

    Practical Product Management concepts:

    The pressure to deliver the right product at the right price in the right timeframe has never been greater. Companies that thrive are the ones that define, produce and promote their products more efficiently and more effectively; in short, companies with exceptional product management.

    We offer real-world solutions to critical issues that shape your business. Developed and delivered by experienced product management professionals, the product management training mixes cases studies with practical examples to teach the skills, tools and processes required to be an outstanding product manager.

    If you are new to product management or your product management team needs help focusing on strategic activities, Practical Product Management fully explores the role of technology product management with tools and processes designed to bring products to market more efficiently and effectively. Every concept in the seminar is designed to be actionable as soon as you return to the office.

    What the Seminar will Help You Achieve:

    • Reduce product development costs through improved Product Definition

Getting product definition right first time is a huge business benefit. Not only does it improve product take-up, but it dramatically improves the efficiency of your product development team. By defining a structured approach to market analysis and requirements specification, this training helps you get it right first time.

    • Build customer confidence through on-time delivery

    Late product delivery causes customer dissatisfaction and can also mean missing market opportunities. This product management training uses tried and tested processes and methodologies to ensure an on-time delivery.

    • Increase product sales through effective product delivery

    A product is much more than a piece of hardware or software. There are many non-technical deliverables that go to make a successful product release. This product management training defines the complete product delivery process and works through the issues facing a product manager to ensure an effective product launch.

    Shelly Man
__________________________________________
    Martin Linking Business Consulting Company Limited

    Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
    Jiangsu 210002, China
    T: +86 25 8485 5633
    F: +86 25 8485 5933

    E: Shelly.man@ulinking.com
    www.martinlinking.com

    For more information please contact: